Online Marketing

Online Marketing

In today's day and age, effectively marketing your business online can be essential for success. One of the growing ways to do this is through pay-per-click advertising, such as Google AdWords.

A few resources on Google AdWords and other pay-per-click advertising programs:

AdWords.Google.com
This is the official Google AdWords webpage and should be the first source for any information on how to get started with Google AdWords.

How to Use Google AdWords to Grow Your Business
A great starting point for getting familiar with the Google AdWords system and how it can be incorporated into your business.

The Google Conversion Optimizer
A more advanced tool from Google that allows you to maximize the return on your online advertising campaign.

Real Life Lessons in Using Google AdWords
A great New York Times article detailing some of the considerations of running a Google AdWords campaign. An important article in seeing whether or not Google AdWords is right for you.

Bing Pay Per Click Advertising
Bing is another top search engine offering pay per click advertising. This page should be the starting point for any advertising campaign on the Bing network.

Search Engine Optimization

Another important aspect to a successful online marketing effort is to increase traffic to your site through search engine optimization. Proper search engine optimization can help your site climb in the search rankings and get more hits. This extra traffic can allow your business to grow exponentially and reach even new markets.

Google Search Engine Optimization Guide
This very detailed starter guide produced from Google details many of the aspects involved in search engine optimization. This article is a great resource when embarking on a campaign to boost your website's Google ranking.

Resources