Marketing
Helpful Links
Alaska DCCED Made In Alaska Program
Find out how how to get the Made in Alaska logo for your product.
Alaska SBDC Buy Alaska
Join a network that promotes Alaskan businesses and encourages consumers to "Buy Alaska."
Alaska State Council on the Arts Silver Hand Program
A program that certifies the authenticity of Alaska Native arts and crafts.
On a Tight Budget? How to Land a Client
To get more customers, you need to market and advertise. But when cash is sparse, it's tough to allocate dollars toward promotional efforts, especially when there's no guarantee of a return.
SBA Marketing Series: Advertising
Document goes over the basics of advertising a business.
SBA Marketing Series: Creative Selling - The Competitive Edge
Provides tips on how to sell you business.
SBA Marketing Series: Marketing for Small Businesses
Provides basic background information for marketing your business. This document is supplimental to Creative Selling.
SBA The Importance of Signage for Your Business
Overview about the importance of signs, and ideas on where good spots would be to display them.
Small Businesses Not Advertising Online
Some business underestimate the power of online marketing--at their peril.
Made in Alaska Presentations
What's new in marketing?
A presentation about using social media and online marketing to reach customers.
Color Sells, and the ‘’RIGHT’’ Colors Sell Better
A Made in Alaska presentation explaining the importance of color in marketing campaigns.
Postcard Marketing
A tutorial about the use of mailed postcards to spread awareness of your product.
Presenting to Buyers
How to pitch your product or service directly to potential customers.
Direct Mail
How to make effective use of direct mail to get the attention of customers.
Photographing your Product
How to enhance the appeal of your product through digital photography.
Online Media
How to use blogs, social media, and other online resources to help build awareness.
Marketing in Alaska: the Basics
An introduction to marketing, tailored to Alaska.
Marketing to Alaska: Public Relations and Promotions
A public relations guide for new businesses, covering press releases, newsletters, event planning, sponsorships, and other topics.