In today’s world it is important to keep up with what’s going on around you. Depending on your profession, it can mean the difference between being successful and looking for a new job. As an entrepreneur in an environment that is constantly changing, having the knowledge of what is going on in your industry space is invaluable. The question is, how do you keep up with it all? What if I told you that you could keep up with what’s going on in your industry and have it delivered to you everyday in an organized, ready-to-read format? Well, I’m happy to say that it’s not only possible, it’s easy. RSS feed readers allow you to have timely, organized, articles delivered to you as they are published. In this post I’m going to show you how to setup and use and RSS feed reader to have news articles and content delivered straight to you.
RSS stands for rich site summary and is often dubbed “really simple syndication.” RSS is a family of web feed formats used to publish frequently updated works like blog entries, news headlines or audio/video in a standardized format. An RSS document (usually called a feed) includes full or summarized text, plus metadata such as publishing dates and authorship. There are quite a few RSS feed readers that are popular, Google Reader and NewsGator, among others. For this post, I’m going to use FeedDemon, although the steps are basically the same for whatever reader you’d like to use.
Step 1: Find FeedDemon
Go to Google and enter FeedDemon into the search bar. The results will look like this:
Step 2: Download FeedDemon
Click on the first search result and look to the lower right hand corner for the download button. After clicking the download button, follow the instructions to install the program to your computer. It looks like this:
Step 3: Find RSS feeds to Subscribe to
First, you have to figure out what websites’ RSS feeds you would like to subscribe to. This will be dependent on what industry or topic you are trying to keep up with. ArkSourceLink has put together a list of recommended websites and newsletters for entrepreneurship here. Using Inc.com as an example, we will go to the Inc.com homepage and look for the link to their RSS feed which is commonly represented by this symbol:
After you have found the RSS symbol on the site, right click on the symbol and select “Copy link address” like below. You may have to search around the site a bit to find the RSS symbol, and keep in mind that not every site that you want content from will use RSS.
Step 4: Add Subscriptions to FeedDemon
Now that we have the link for the RSS feed, we can add it to our subscriptions within FeedDemon. You can add different folders within your larger subscriptions folder if you’re keeping up with several sub-topics within a larger topic like entrepreneurship. Click on the new subscription tab within the subscribe button in the upper left hand corner of FeedDemon:
Now, just paste the link address you’ve already copied into the text box. After that, you’ll be asked to enter a title for the feed (most will already have a default title) and add it to a folder.
Step 5: Enjoy Content Delivered by RSS
You now have a subscription set up within FeedDemon. Content from Inc.com will be delivered to your FeedDemon inbox as it’s pushed out. It will be displayed like this:
Now that you’ve walked through an example of how to setup an RSS feed subscription within a feed reader, you’re ready to go forth and subscribe to content.