AKSourceLink Blog

Online Credibility for your Business

Posted by Nolan Klouda on Oct 05, 2011

Even if you've never received an email from someone claiming to be a banker wishing to share an unclaimed chunk of money with you if only you'll provide your bank account number, you understand that the internet hosts its share of scams. So naturally, legitimate businesses have to establish a degree of trust if they hope to make sales or win clients on the web. The Better Business Bureau of Alaska, Oregon, and Western Washington offers these "eight staples of online reliability":

1.      Be open and honest. The key to building trust online is transparency. Openly identify the nature, location, and ownership of the business. List specific contact people on all business licensing records and website registrations.

2.      Be available and responsive. Add contact information to online ads; include multiple—if not all—contact options, such as addresses, email addresses, phone numbers and fax lines. Designate addresses as physical locations or post office boxes. Always include business names on voicemail greetings; also, ensure that caller IDs display real business phone numbers, not blocked or anonymous calls.

3.      Clearly disclose all policies, guarantees and procedures. Provide shipping details, including known delays or inventory shortages. Allow consumers to review and confirm transactions before sales are complete. Post-purchase, provide receipts summarizing transaction details. Abide by applicable product labeling requirements; visit business.gov for resources.

4.      Publish a privacy policy. On websites, disclose: What information is collected; with whom it is shared; how it can be corrected; how it is secured; how policy changes will be communicated; and how to address personal data concerns. BBB offers instructions on how to create a privacy policy; check out a sample.

5.      Safeguard privacy and protect data. If collecting payment, personal history or other sensitive information—ensure that it is transmitted securely. Research Transport Layer Security or Secure Sockets Layer certificate providers. Protect data and avoidata breach threats; visit BBB's Data Security—Made Simpler site for free tools on securing information.

6.      Properly dispose of sensitive data. Safely discard expired paperwork at BBB's free document shredding event on Oct. 22, 2011, from 10 a.m. to 2 p.m. at Wells Fargo at 16600 Centerfield Dr. in Eagle RiverAlaska. Check the records retention schedule and alaska.bbb.org/secure-your-id for more details.

7.      Respect customer contact preferences. If customers say "do not call" or opt-out from receiving correspondence, promptly honor requests. Never share customer contact information with affiliates or outside parties, unless authorized to do so; if permitted, get written consent.

8.      Subscribe to BBB's Code of Business PracticesVisit bbb.org for more tips.


Content contributed by Nolan Klouda, AKSourceLink,
AKSourceLink is a proud affiliate of U.S.SourceLink, America’s largest resource network for entrepreneurs

Leave a comment